Your data, looked after.

1. Introduction

Adapt Flooring Ltd is committed to protecting your privacy. This privacy notice explains how we collect, use and protect your personal data when you interact with us, whether through our website, in person or over the phone.

2. Who we are

Adapt Flooring Ltd is a nationwide commercial flooring contractor that provides flooring products and services. We are registered in England and Wales, company number 12671107, and our registered office is Unit 64 Sugarbrook Road, Aston Fields, Bromsgrove, Worcestershire B60 3DN.

We are the data controller responsible for your personal data.

3. What personal data we collect

• Contact information: name, address, phone number and email address.
• Order information: details of the products and services you have ordered from us.
• Payment information: credit card details and bank account details.
• Marketing preferences: your preferences for receiving marketing communications from us.
• Enquiries through this website: what you enter in our quote form: your name, company, email address, phone number, the sector and type of flooring, your message, and any drawings or photos you attach.
• Website use: only if you accept analytics cookies, information about how you use the site, such as the pages you visit. See our cookies page. Like any website, our web host also handles technical information such as your IP address to deliver pages and keep the site secure.

4. How we collect your personal data

• Directly from you: when you provide it to us, for example when you place an order, send an enquiry through our website, contact us by phone or email, or sign up for our newsletter.
• From third parties: we may receive data from third parties, such as credit reference agencies or marketing partners.
• From your use of our website: through cookies and similar technologies, as set out on our cookies page.

5. How we use your personal data

• Providing products and services: to process your orders, deliver products and provide services.
• Communicating with you: to respond to your enquiries, including quote requests sent through our website, provide customer support and keep you informed about your orders.
• Processing payments: to process your payments.
• Marketing: to send you marketing communications about our products and services, with your consent where required.
• Improving our website: if you accept analytics cookies, to understand which pages people use so we can improve the site.
• Legal compliance: to comply with legal obligations.

6. Legal basis for processing

• Consent: we may process your data based on your consent, for example for marketing and for website analytics, which you can change at any time with Cookie settings at the bottom of every page.
• Contract: we may process your data when it is necessary for the performance of a contract, for example fulfilling your order, or to take steps you ask for before a contract, such as preparing a quote.
• Legal obligation: we may process your data when it is necessary to comply with a legal obligation.
• Legitimate interests: we may process your data when it is necessary for our legitimate interests, such as replying to enquiries and improving our products and services, provided that those interests are not overridden by your rights and freedoms.

7. How we share your personal data

• Service providers: third-party service providers who provide services on our behalf, such as payment processors, delivery companies and marketing agencies. For this website: Netlify hosts the site and receives quote form submissions for us, enquiry emails reach us through Microsoft 365, and Google provides Google Analytics (only if you accept analytics cookies) and the map on our contact page (only if you choose to load it).
• Business partners: business partners with whom we collaborate to provide products and services.
• Legal authorities: legal authorities when required by law.

8. International data transfers

We may transfer your personal data to third parties located outside the UK or the European Economic Area (EEA) only if appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office (ICO). Some of the website providers above, including Netlify and Google, are based in the United States.

9. Data security

We implement appropriate technical and organisational measures to ensure the security of your personal data, including encryption, access controls and regular security assessments. Our website is served over an encrypted connection (HTTPS).

10. Data retention

We retain your personal data for no longer than is necessary for the purposes for which it is processed. Retention periods are determined based on legal and regulatory requirements, business needs and industry best practice.

11. Your rights

• Right of access: the right to request access to your personal data.
• Right to rectification: the right to request that inaccurate data be corrected.
• Right to erasure: the right to request that your data be erased (the "right to be forgotten").
• Right to restriction of processing: the right to request that the processing of your data be restricted.
• Right to data portability: the right to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller.
• Right to object: the right to object to the processing of your data.
• Right to withdraw consent: the right to withdraw consent at any time, where processing is based on consent.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. We would appreciate the chance to deal with your concerns first, so please contact us.

12. Contact us

If you have any questions about this privacy notice or our data protection practices, or want to use any of your rights, please contact:

James Baker
Adapt Flooring Ltd
Unit 64 Sugarbrook Road
Bromsgrove
B60 3DN

Email james@adaptflooring.co.uk or call 01527 388400.

13. Changes to this privacy notice

We may update this privacy notice from time to time. We will notify you of any material changes by posting the new privacy notice on our website.

Approved by Josh Hutchings, Director, on 2 January 2026. Website details added 14 October 2026.